EveryMatrix live with first omnichannel customer ArenaCasino in Croatia

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EveryMatrix is live with ArenaCasino, delivering its first omnichannel turnkey platform partnership and one of its largest projects of 2024.

For the first time, the iGaming industry’s fastest growing provider has integrated both online and retail sports and casino technology with a tier-1 customer that has an extensive land-based and digital presence.

The partnership marks EveryMatrix’s first entry into Croatia, further diversifying its regulated market mix.

The new EveryMatrix powered omnichannel tech stack will replace ArenaCasino’s existing casino and sports platforms and transform its shop estate and online brand, providing retail, online and mobile customers with the ultimate, seamless multi-channel experience including a new single wallet.

The omnichannel rollout is the first since EveryMatrix’s strategic acquisition of sports betting retail software developer Leapbit. EveryMatrix has since enhanced Leapbit’s retail offering with extensive live betting options, thousands more markets, a new front-end across Self Service Betting Terminals (SSBTs), new live betting screens as well as new features that ArenaCasino did not previously have including Cash Out and BetBuilder.

ArenaCasino has established extensive retail and digital market share with more than 160 locations across Croatia including SSBTs, betting shops and slot machine clubs, and plans to expand its market presence to between 300 and 400 locations in the next two years. It is the country’s only locally owned gaming and betting brand.

It is the most recognised casino brand in Croatia and was the final operator to be granted a sports betting licence in 2019, with ambitions to accelerate its sportsbook growth through the integration of OddsMatrix, EveryMatrix’s turnkey omnichannel sportsbook.

In retail ArenaCasino will benefit from the provider’s dedicated retail SSBTs, Over the Counter services, Odds Wall digital displays and much more. Online will be further bolstered by EveryMatrix’s market-leading CasinoEngine with the aim to accelerate casino growth.

Ebbe Groes, CEO & co-founder, EveryMatrix, said:

Partnering with a brand as respected as Arena to roll out our first omnichannel offering is a natural fit and builds on the significant momentum we’ve enjoyed at OddsMatrix and across the Group. Today’s news marks the first of many chapters in our omnichannel story and we’re confident our advanced turnkey products will elevate the everyday experiences of ArenaCasino players while improving the operational efficiencies of our new multi-channel partner.

Hrvoje Delalic, CEO, ArenaCasino, said:

We’ve grown rapidly in recent years but were limited in what we could do with our previous technology. We have huge growth ambitions and we firmly believe EveryMatrix is the ideal partner as we bid take both our retail and online product offering to the next level. We’re confident this intuitive and multi-layered, contemporary technology will deliver a richer, seamless and more rewarding user experience to our extensive customer base.