Games Global partners with AI experts Future Anthem

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Games Global, a leading supplier of online gaming content, has partnered with the pioneering AI and data science powerhouse Future Anthem to drive engagement across its jackpot content portfolio.

Future Anthem’s Audience Identifier module – part of its wider personalisation product, Amplifier AI – features a jackpot tool that continually monitors pot sizes in real time, sending tailored marketing communications to the most receptive audiences using advanced recommendation algorithms.

The module will be integrated for use throughout Games Global’s jackpot game collection, enhancing engagement across popular brands such as Mega Moolah and King Millions

by prioritising personalised messaging in the moments that matter to players.

Future Anthem’s market-leading technology has proven successful across the industry, driving higher stakes on jackpot games as pots reach points of interest, leading to targeted players boosting their wagers by 20-30%. Games Global is the latest supplier to harness this product and commit to AI-powered customer journeys in real time.

The collaboration highlights Games Global’s commitment to delivering bespoke gaming experiences to its players, while also emphasising the continued growth in sophistication of machine learning technology in iGaming.

Andy Booth, Chief Product Officer at Games Global, said:

Games Global is consistently looking for opportunities to improve operational efficiency across its offering, and Future Anthem’s AI product allows us to do just that. By leveraging Future Anthem’s Audience Identifier tool, we can effectively communicate in real time with targeted customers, amplifying jackpot engagement to elevate the player experience on behalf of our partners.

Leigh Nissim, CEO and Founder of Future Anthem, added:

Games Global is a giant in the iGaming industry, and we are proud to assist in upgrading its jackpot personalisation processes to supplement its overall offering. Our flagship product, Amplifier AI, has a proven track record of delivering results, and we have no doubt this trend will continue with Games Global.