Marketing Expert Casey Hurbis Joins BetMGM as CMO

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BetMGM has appointed Casey Hurbis, a former executive at FIAT and Alfa Romeo, as its new Chief Marketing Officer. Hurbis, a marketing veteran with 30 years of experience, will report directly to Matt Prevost, BetMGM’s Chief Revenue Officer.

Before joining BetMGM, Hurbis held the role of Chief Marketing Officer at Rocket Mortgage, one of the top retail mortgage lenders in the United States. During his time there, he led the company to achieve consecutive No. 1 rankings on USA Today’s Ad Meter for its Super Bowl commercials. Also, he spearheaded the launch of the Rocket Mortgage Classic, now regarded as one of the most celebrated events on the PGA Tour.

Matt Prevost, the Chief Revenue Officer of BetMGM, mentioned:

Building BetMGM from the ground up into one of the most recognisable brands in the sports betting and iGaming sphere has been an incredible accomplishment made possible by the tireless efforts of our amazing team. Bringing a visionary leader like Casey Hurbis on board adds another impactful advantage for our brand.

Transitioning from automotive to sports betting​

Hurbis brings 24 years of experience in automotive advertising, where he led high-profile campaigns for brands like FIAT and Alfa Romeo.

Casey Hurbis, the new Chief Marketing Office of BetMGM, said:

Sports betting is one of the most competitive and rapidly evolving industries in the marketing world, and I’m honoured to join BetMGM at such an exciting time in its growth.

BetMGM is a brand with incredible momentum, backed by a team that is redefining how we engage and entertain audiences. I look forward to pushing the boundaries of creativity and innovation to not only attract new audiences but enhance the experience for our loyal players to even greater heights.

At Rocket Mortgage, Hurbis worked closely with BetMGM’s creative agency on three highly ranked Super Bowl campaigns.