Playson expands European reach with Lottoland partnership

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Playson, a leading digital entertainment supplier, has expanded its European presence by launching its top games portfolio with renowned operator Lottoland.

The partnership gives Lottoland’s 20 million global customers access to Playson’s standout titles, including Fire Coins: Hold and Win, Sunny Fruits 2: Hold and Win, and Legend of Cleopatra Megaways™, through Relax Gaming’s platform. Additional games are set to roll out in the coming months.

Playson’s feature-rich and visually advanced games are expected to enhance Lottoland’s portfolio across key regulated markets, including the UK. Lottoland, known for offering over 30 global lotto draws and a premium casino selection, anticipates significant value from this collaboration.

This deal highlights Playson’s commitment to strengthening its presence in regulated European markets and delivering quality entertainment to top-tier operators.

Blanka Homor, the Sales Director at Playson, mentioned:

We are delighted to enjoy further growth across Europe with this significant partnership as we continue to offer our unparalleled array of slots to players across the continent’s most mature regions.

Lottoland is an operator with enormous status and reach and we are in no doubt the addition of our extensive portfolio will only benefit that reputation further as they continue to grow and differentiate themselves.

Nigel Birrell, the Group CEO at Lottoland, added:

Our ideal supplier partners are ones that not only bring something new to our platform but also complement our core lottery product.