Virgin Bet sportsbook completely migrate onto Kambi platform

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Kambi Group plc and LiveScore Group have further strengthened their partnership with the migration of UK-focused Virgin Bet brand to the Kambi Sportsbook platform.

Virgin Bet has become a leading brand in the UK since it first launched in 2019, and its migration to Kambi Sportsbook is set to usher in the next phase of its growth trajectory.

Today’s announcement marks the latest successful collaboration between Kambi and LiveScore Group, who have already collaborated on flagship sportsbook LiveScore Bet in markets including the UK, Ireland, the Netherlands and Nigeria.

Erik Løgdberg, Managing Director of Kambi Sportsbook, said:

We are proud to announce this landmark migration of Kambi in the UK to Virgin Bet, a hugely popular and well-established brand that shares our commitment to delivering the highest level of sports betting. We look forward to continuing to work closely together, combining Kambi’s technical and sportsbook expertise with the experience of LiveScore’s internal product teams as we drive continued growth in their target markets.

Sam Sadi, CEO of LiveScore Group, said:

Offering Virgin Bet customers the widest range of products and services possible is a priority for us, and having a top-tier sportsbook is a key part of this. Following the success of our partnership in LiveScore Bet, we are delighted to further extend our partnership with Kambi as we look to further expand Virgin Bet’s presence in the UK market.